Skip to content
How Opener works

Grow wholesale revenue with Opener.

Opener is a wholesale account management platform that puts a sales agent on every retail account, for CPG brands growing distribution through Faire and Shopify.

Get started

Commission based · We only win when you win

★★★★★

Trusted by consumer brands scaling wholesale

OhmeHeartwood Farm & CideryBeck's BrothOllinHot Date KitchenBerry NutsBoochLena's DipsOhmeHeartwood Farm & CideryBeck's BrothOllinHot Date KitchenBerry NutsBoochLena's Dips

You can only give so many accounts real attention, so the smaller get reactive.

Opener assigns a rep on every store, because wholesale is built on relationships.

Analyze

Ask anything about your book of business.

  • We standardize every order and conversation into one clean source of truth.
  • Get an AI agent that knows your entire book --> just ask it.
  • “Which stores are slowing down?” “Who hasn't reordered since spring?” “What's my top SKU in the Midwest?” -->answered in seconds.
Manage

Keep every account warm, not just your top ten.

  • A dedicated agent assigned to every store you hand over.
  • Follows up and shares new products and promotions, in your brand's voice.
  • Flags product or SKU slowdowns before they turn into churn.
  • Makes sure every buyer knows how to sell what you make.
Revive

Bring back the buyers who quietly stopped ordering.

  • Opener finds your dormant stores automatically.
  • Reaches out and works to get them back on board.
  • Surfaces honest product feedback when a store is gone for good.

We work with where you sell.

Connect your sales channels, wholesale marketplaces, and communication tools, or just upload your distributor reports.

Faire

Built-in app · one click

Shopify B2B

Direct sync

QuickBooks

Order & invoice data

UNFI

Distributor reports

KeHE

Distributor reports

Gmail

Buyer conversations

Hand off your wholesale accounts, and watch them grow.

You built the product. Let Opener work the relationships, chase the reorders, and bring back the buyers you've lost, so you can get back to what you actually do.

Get your free Faire analysis
Book a demo

Commission based · We only win when you win

What founders say about Opener.

“I've used all tools. Including the closest competitor, Overjoy. And without a doubt, Opener is a more complete package and by far the best value proposition.”

Farzad Khosravi

· Hot Date Kitchen

“We love connecting with our partners human-to-human, and building high-value relationships with our clientele. But we don't love the tedious and unrelenting hassle of outreach. Opener takes care of this so we can focus on the good stuff. By freeing up our time, Opener enables us to focus on what we're good at. Deepening partnerships and providing value for our clients.”

Kieran Klassen

· Heartwood Farm & Cidery

“Getting emails to reach any potential prospects had been a real problem for us until we partnered with Opener. Now we not only get through to customers, we get sample requests and new orders from accounts Opener targeted for us.”

Tim O'Neil

· Wellness Croft

Questions, answered.

Opener runs on three jobs: Analyze, Manage, and Revive. We standardize your data and communication into one clean book and give you an AI agent you can ask anything about your business. From there, we assign a dedicated agent to manage every account you already have, and bring your dormant stores back.