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Wholesale growth, run end to end

A rep for everystore you sell into.

Opener opens new doors, grows the accounts you already have, and wins back the ones you lost.

Commission-only · first three months

★★★★★

Trusted by 250+ growing CPG brands

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How a rep for every store actually works.

No human team can give every account daily attention. A system of dedicated agents can.

01 / Step

Connect your accounts.

Link Faire, Shopify, QuickBooks, distributor reports, your order data and your inbox. Each store gets its own living record, so every agent starts with full context and never loses the thread.

02 / Step

Every store, reconciled into one record.

Orders, invoices and reorder cadence get matched store by store. You see a real, current view of every account dollars in, dollars open, what's overdue, without stitching tabs together.

03 / Step

An agent for every store.

Each record gets a dedicated AI agent that wakes up every day and works the single best next move for that store and that store alone. No account is too small to get worked.

04 / Step

You stay in control.

You set the guardrails. When an agent hits one, a big discount, a sensitive call, it comes back with full context and a recommendation, waits for your yes, then acts.

Shopify
Connect
Faire
Connect
QuickBooks
Connect
UNFI
Connect
KeHE
Connect
Distributor reports
Connect
Gmail
Connect

Across the whole book, today

Every dot is an opportunity an agent worked.

Hover any point to see what the agent caught, what it did about it, and what happened next. The pink ones came back to you for a call.

Portland, OR
1 / 12

1 / 12

Reorder anomaly

North Field Provisions · Portland, OR

Trigger

Expected reorder 12 days ago — cadence broken, no PO in the inbox.

Action

Agent reached out in the buyer's voice, asked what changed, offered a small refresh kit.

Result

Reorder placed · $1,840 · cadence reset to 38 days.

Escalated

2 / 12

Big order · discount request

Harbor Market · Boston, MA

Trigger

Buyer requested 18% off a $4,200 order — over your 10% guardrail.

Action

Agent modeled the margin impact, recommended a 12% counter, escalated to you with full context.

Result

You approved at 12%. Agent closed the order same day.

3 / 12

First-order follow-up

Maple & Co. Grocery · Minneapolis, MN

Trigger

New customer · 21 days post first PO. No reorder signal yet.

Action

Agent checked in, confirmed the buyer was trained on the line and the product was placed in the right aisle.

Result

Buyer confirmed strong sell-through · second order in motion.

4 / 12

New product launch

Cedar Lane Pantry · Atlanta, GA

Trigger

New SKU launching next month · this account over-indexes on the category.

Action

Agent shared the launch deck, queued samples, and proposed a placement plan tuned to their best aisle.

Result

Sampled and placed in 11 doors at launch.

5 / 12

Dormant store

Wild Acre Goods · Denver, CO

Trigger

No order in 6 months · new packaging and price tier since their last buy.

Action

Agent led with the update — not a check-in. Sent before/after, new margins, why it'll move now.

Result

Buyer asked for an order form · $1,120 placed.

6 / 12

Distributor promo live

Riverbend Co-op · Austin, TX

Trigger

UNFI promo kicked in this week — this retailer buys through UNFI but didn't get the heads-up.

Action

Agent flagged the promo window, pulled the SKU mix from last year, proposed a tiered reorder.

Result

Promo reorder pre-stacked · endcap booked.

Escalated

7 / 12

In-store demo request

Golden Oak Market · San Francisco, CA

Trigger

Buyer asked for a Saturday demo · falls on a weekend our field team is fully booked.

Action

Agent confirmed the date, checked field calendar, escalated with two alternative weekends and a brand-ambassador option.

Result

You picked the ambassador route · demo confirmed.

8 / 12

Marketing support ask

Saltspray Bodega · Miami, FL

Trigger

Buyer asked for shelf-talkers and a small co-op spend for their summer reset.

Action

Agent pulled co-op budget left for the region, drafted a $400 plan with shelf-talkers + a local IG boost.

Result

Plan approved by buyer · materials shipping Friday.

Escalated

9 / 12

Net-terms request

Thistle Street Provisions · Chicago, IL

Trigger

Buyer asked to move from Net-15 to Net-45 on their next order.

Action

Agent pulled their payment history (clean), modeled cash impact, escalated with a recommendation.

Result

Approved at Net-30 as a compromise.

10 / 12

Great store · missing key SKUs

East Lane Goods · Charlotte, NC

Trigger

Top-quartile velocity account, but not carrying our two hero SKUs.

Action

Agent surfaced the gap, sent the velocity data from peer stores, made the case for parity.

Result

Both SKUs added · $890 opening order.

11 / 12

Cadence drift

Brookline Roastery · Boise, ID

Trigger

Order intervals slipping from 30 → 38 → 47 days.

Action

Agent caught the trend at 47, not at 90. Sent a tasting-event tie-in to re-anchor demand.

Result

Cadence reset to 32 days · LTV protected.

12 / 12

Buyer change

Fern & Pine Grocers · New Orleans, LA

Trigger

LinkedIn signal: their previous buyer left for another retailer.

Action

Agent introduced themselves to the new buyer with a brand-fit summary and the relationship history.

Result

First call booked within the week.

What founders say about Opener.

I've used all tools. Including the closest competitor, Overjoy. And without a doubt, Opener is a more complete package and by far the best value proposition.

Farzad Khosravi

· Hot Date Kitchen

We love connecting with our partners human-to-human, and building high-value relationships with our clientele. But we don't love the tedious and unrelenting hassle of cold outreach. Opener takes care of the top-of-funnel prospecting and hands us warm leads on a platter, so we can focus on the good stuff. By freeing up our time, Opener enables us to focus on what we're good at. Deepening partnerships and providing value for our clients.

Kieran Klassen

· Heartwood Farm & Cidery

Getting emails to reach any potential prospects had been a real problem for us until we partnered with Opener. Now we not only get through to customers, we get sample requests and new orders from net new accounts Opener targeted for us.

Tim O'Neil

· Wellness Croft

We only win when you win

Our incentive is your reorder.

Opener is commission only for your first three months. No retainer, no setup fee, no betting your budget on a category that didn't exist last year. It's the one thing a broker's retainer and a SaaS subscription can never say.