Skip to content

We're here to change how CPG sells.

Opener is a wholesale account management platform that puts a sales agent on every retail account you sell to.

The way CPG gets on shelves hasn't changed in decades.

It's slow, expensive, and still runs on gatekeepers. Founders spend more energy navigating the system than building their business — endless follow-ups, commission layers, momentum that's hard to see and harder to predict.

We lived that problem as operators ourselves. So we operated like a broker: sending the emails, chasing the follow-ups, negotiating the terms. We learned where deals stall, where buyers hesitate, and where momentum actually builds.

What became clear wasn't that founders needed another tool. They needed leverage — so we rebuilt the process from the ground up. Today, Opener combines AI, real retail data, and experienced operators to run the retail engine behind the scenes, while founders stay focused on their product.

Our belief is simple: wholesale should feel as direct as e-commerce.

What we stand on.

Make complex things simple

We turn messy data and complicated processes into tools anyone can use. If it's not easy to understand or act on, it's not ready.

Customer obsession

Every feature, every email, every call starts with one question: does this help our brands and retailers win?

Extreme ownership

We take full responsibility for results. When we see a problem, we fix it. When we make a promise, we keep it.

Supported by and built by leaders from

  • Shopify
  • Amazon
  • Clearco
  • Plaid
  • DoorDash
  • Affirm
  • Square
  • QuickBooks
  • JPMorgan Chase
  • Google

Run your book like we do.