It’s slow, expensive, and still relies heavily on gatekeepers. Founders are told this is simply how wholesale works, but we believed it could work differently.

As founders and operators ourselves, we saw how much time and capital retail growth consumes: endless follow-ups, commission layers, opaque reporting, and momentum that’s difficult to measure and even harder to predict. Great brands were spending more energy navigating the system than building their business.

So we operated like a broker.

Sending the emails, chasing the follow-ups, negotiating the terms. We learned where deals stall, where buyers hesitate, and where momentum actually builds. What became clear wasn’t that founders needed another tool. They needed leverage: clarity on who to target, visibility into what was working, and a way to grow wholesale without giving up control.

From there, we rebuilt the process from the ground up.

Today, Opener combines AI, real retail data, and experienced operators to help brands reach the right buyers and open the right doors. We handle the targeting, enrichment, and outreach behind the scenes, without commission layers or relationship gatekeeping. Founders stay focused on their product while we run the retail engine.

Our belief is simple: wholesale should feel as direct and accessible as e-commerce. Any founder should be able to activate retail, grow with confidence, and maintain control over their distribution.

We’re here to change how CPG sells. And we’re just getting started.