How Chlorophyll Water grew
weekly Faire revenue 79%
in its first nine days with Opener

Chlorophyll, in a bottle of water

Chlorophyll Water is ultra-purified water with alfalfa-derived chlorophyll and vitamins A, B12, C and D3. Founder Matt Levine started it after years running veggie-centric restaurants in New York. It's on shelves at Whole Foods, Sprouts and Erewhon, and on Faire it sells to chiropractors, day spas, yoga studios and small grocers. “Water kind of sells to everybody,” as Matt puts it.

Stores liked it. Then they went quiet.

Most of Chlorophyll Water's doors come through distributors. Faire was the independent long tail. It sold, but it wasn't where the team's time went.

• Quiet stores stayed quiet. Only about 1 in 5 Faire orders came from stores that had lapsed.
• Nobody asking why. One store had left over a single late delivery.

An AI agent on every store

Chlorophyll Water handed Opener its Faire retailer accounts on September 10. Each store got its own agent, writing on Faire in Chlorophyll Water's name, with our team reviewing every message before it goes out. In nine days the agents reached 250+ stores.

• Asks why a store went quiet. Then answers it, instead of sending a discount.
• Times the reorder. Each agent knows its store's history and checks in when stock should be running low.
• Puts the next product in front of them. Stores carrying one size hear about the other.

A chiropractic clinic Last order: January 2025 Agent: “…I wanted to check in to see how everything went once you got it on the shelves.” “It did great but didn't reorder due to the delayed shipping. Has that resolved?” Agent: “Yes, that shipping issue has been completely resolved… we are back to our standard next-day shipping.” “Just placed an order!!” 74 minutes later

Quiet 20 monthsReordered · Sep 14, 2026

A wellness shop with a hot yoga studio Last order: late July 2026 “…they are featured up front in the fridge and in the back fridge in our hot yoga studio. I will be placing another order here shortly.”

Checked in · Sep 10Reordered both sizes

Their best September start on record

No discount ran, and the average order held steady. The lift didn't cost margin. September is usually an ordinary month for the brand, so the calendar doesn't explain it either.

It's nine days. Read it as an early signal, not a trend.

Next up: the distributor accounts

With Faire running, Chlorophyll Water is pointing its agents at the independent stores it reaches through UNFI and KeHE.

The plan of attack will be: get reorders through UNFI. Second would be targeted outreach to retailers within the DCs that we're stocked up in.

Matt Levine, Founder, Chlorophyll Water, Sep 2026